“Wait, “KPop Demon Hunters” Ramyun is becoming real?”
Nongshim, Korea’s leading instant noodle company and maker of the iconic Shin Ramyun, is officially teaming up with Netflix and Sony Pictures Animation’s animated film “KPop Demon Hunters.” Fans will soon get to taste the snacks enjoyed by HUNTR/X in the movie.
Launching globally in late August, Nongshim’s limited-edition lineup will include Shin Ramyun, Shrimp Crackers, and the brand-new Shin Toomba Sauce, all featuring fan-favorite characters like Rumi, Mira, Zoey, the Saja Boys, and Derpy the tiger mascot. The special range will roll out across Korea, North America, Europe, Oceania, Southeast Asia, and Mexico.
In Korea, a special Shin Ramyun edition designed to look exactly like the one eaten by Rumi, Mira, and Zoey in the movie will be available exclusively. To connect with fans worldwide, Nongshim is also planning a mix of global marketing campaigns, spanning social media activations, digital content, and offline pop-up stores.
Released on Netflix in June, “KPop Demon Hunters” has earned a passionate global following for its vibrant take on Korean culture — spotlighting K-pop music, K-food, and street fashion. Fans identified the noodles and snacks in the film as Nongshim products, citing the use of a different Chinese character (神) in Shin Ramyun that sounds the same as Nongshim’s Shin (辛), the name Dongshim resembling ‘Nongshim’, and the snack’s uncanny resemblance to Shrimp Crackers. This grassroots buzz sparked the official collaboration.
“This partnership was possible thanks to fans who organically identified our products and shared their excitement. As K-Pop Demon Hunters introduces K-culture to the world, we hope to share the authentic taste of Korean ramyun and snacks through this unique collaboration,” said a Nongshim spokesperson.
Last month, Nongshim also unveiled a new global slogan for Shin Ramyun: “Spicy Happiness In Noodles.” Using the brand’s English acronym SHIN, the slogan highlights its mission to deliver spicy joy and cultural value to people worldwide.
In the U.S., the Korea Tourism Organization and the Ministry of Culture, Sports and Tourism of Korea recently highlighted “KPop Demon Hunters” during their “Experience Your Korea – Light Up Your Moments” cultural showcase.
This article was generated with the help of AI, based on a press release from Nongshim, distributed via PR Newswire, and was reviewed and edited by the Hallyu Dorama team.
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