Rakuten Viki has unveiled its very first advertising campaign for K-Drama Day, featuring global stars Will Poulter (“The Bear,” “Guardians of the Galaxy”), actress and singer Victoria Justice (“Zoey 101,” “Victorious”), and actress Alicia Hannah-Kim (“Cobra Kai,” “Tempest”).
The new campaign premiered yesterday across connected TV and digital platforms as part of Viki’s multilayered 2025 K-Drama Day celebration, which runs through September 30. Now on its third year, the annual event highlights the global rise and passionate fandom of Korean entertainment.
In the ad spot, Will Poulter and Alicia Hannah-Kim introduce Victoria Justice to the world of K-dramas on Viki, spotlighting fan-favorite titles such as “Lovely Runner,” “Study Group,” “Train to Busan,” “The First Night with the Duke,” and “Reborn Rich.”
“It’s awesome to join Viki on this year’s K-Drama Day, celebrating as part of a global community of fans the incredible creative and technical work that has come to define K-dramas,” said Will Poulter.
“Like so many, I’ve fallen in love with the magic of K-dramas,” said Victoria Justice. “I’m so ready to celebrate that passion with the community as part of this year’s K-Drama Day.”
As part of the festivities, Will, Victoria, and Alicia have each curated their own K-drama Watchlists on Viki. Their selections include acclaimed hits such as “Taxi Driver,” romantic comedy “True Beauty,” tearjerker “Guardian: The Lonely and Great God” (also known as “Goblin”), and the iconic “Reply 1988,” along with series they’re most excited to watch next.
Free shows and exclusive prizes
Until September 30, Viki will offer fans an exciting lineup of exclusives, giveaways, and limited-time access to popular shows. Ten of Viki’s hottest series will be available to stream for free in select regions, including “Reborn Rich” starring Song Joong-ki, romantic fantasy “Lovely Runner” with Byeon Woo-seok and Kim Hye-yoon, and rom-com “My Dearest Nemesis” starring Moon Ga-young and Choi Hyun-wook.
Fans will also get the chance to win prizes such as WEBTOON coins, Google TV Streamer devices, Kobo Clara eReaders, signed polaroid photos from K-drama stars, Viki boba keychains, and free one-year subscriptions of Viki Pass Plus.
“Over the past two years, the excitement around K-Drama Day has grown on a global scale. This year, we are taking the celebration to a whole new level by collaborating with Will Poulter, Victoria Justice and Alicia Hannah-Kim, spotlighting the vast fandom of K-dramas,” Karen Paek, vice president of marketing at Rakuten Viki. “We’re also providing free access to fan-favorite series, launching exciting giveaways with world-class partners and more. Viki is on a mission to share the joy of K-dramas with audiences around the world.”
Viki is available to watch for free with ads or through tiered subscriptions of Viki Pass Standard and Viki Pass Plus. The service is accessible on desktop, mobile, streaming devices, and connected TVs.
For more details on K-Drama Day, including terms and conditions for promotions, contests, and giveaways, visit https://campaigns.viki.com/kdramaday.
This article was written with the help of AI, based on a press release from Rakuten Viki, distributed via PR Newswire, and was reviewed and edited by the Hallyu Dorama team.