“Trigger,” a high-intensity action thriller produced by Film Company Bidangil Pictures, a subsidiary of K Wave Media, premiered globally on Netflix last Friday, July 25.
The series is K Wave Media’s first Netflix original release since its historic Nasdaq listing in May 2025, signaling a new era for K-content on global platforms.
“Trigger” is a gripping 10-episode disaster-action thriller centered around the chaos unleashed when illegal firearms mysteriously arrive in South Korea by courier. The series follows two conflicted men — each driven by a different mission — as they navigate a society spiraling into crisis.
Starring Kim Nam-gil (“Through the Darkness”) as principled detective Lee Do, and Kim Young-kwang (“Somebody”) as the enigmatic Moon Baek, “Trigger” delivers a high-stakes narrative that blends urban realism, ethical conflict, and kinetic gun action rarely seen in Korean drama.
“Korean content has become a global phenomenon on Netflix, consistently ranking among the most-watched series worldwide,” said Ted Kim, CEO of K Wave Media. “The launch of ‘Trigger’ on Netflix marks a defining moment for us and represents the scale, ambition, and creative edge we’re bringing to audiences worldwide.”
- Kim Nam-gil as Lee Do – a police officer who takes up arms again for justice
- Kim Young-kwang as Moon Baek – a mysterious figure caught in the shadows
- Supported by a stellar ensemble including Park Hoon, Gil Hae-yeon, and Kim Won-hae.
- Directed by Kwon Oh-seung (“Midnight”) and co-directed by Kim Jae-hoon, elevating the visual and narrative quality of the series.
‘Trigger’ redefines Korean thrillers
“Trigger” tackles a provocative question — rarely explored in Korean storytelling — and sets a bold new benchmark in the genre. With intense choreography and grounded realism, the series offers a chilling glimpse into an alternate reality that feels dangerously close.
The release of “Trigger” on Netflix marks a milestone in K Wave Media’s expansion as a global content powerhouse. Through subsidiaries like Film Company Bidangil Pictures, KWM is actively scaling its content ecosystem with original IP, international co-productions, remakes, spin-offs, and branded merchandise.
In addition to its entertainment ventures, K Wave Media has recently announced strategic financial initiatives, partnering with Galaxy Digital for Bitcoin and equity investments, and aligning with Anson Funds on a $500 million capital program focused on digital assets. (GlobeNewswire)