PULP recently announced its new event experience subsidiary PULP Spaces+, with the IU HEREH Pop-Up Store in Manila as its first project.
The IU HEREH Pop-UP Store in Manila, happening May 24 to 30 at the SM Mall of Asia (SM MOA), will allow IU’s fans – known as Uenas – to grab their favorite merchandise before the 2024 IU HEREH WORLD TOUR CONCERT IN MANILA on June 1, 2024 at the Philippine Arena.
The pop-up store, originally announced to open last Sunday, will be at the 3F South Entertainment Mall of SM MOA in Pasay City. It will be available from 11 a.m. to 9 p.m. (Manila time). PULP said the pop-up store will feature a range of exclusive official IU HEREH merchandise along with additional IU merchandise.
“UAENA can expect a carefully curated selection of items, ensuring a memorable shopping experience that complements the excitement building up to the concert,” PULP said in a press release.
The Philippine leg of IU’s world concert tour is organized by PULP.
Meanwhile, its subsidiary PULP Spaces+, according to the company, is “dedicated to creating unparalleled event experiences.” Its core services include event planning, strategic venue selection, logistical coordination, and comprehensive production management.
“From overseeing the design and setup of exhibition spaces to managing supplier relationships, coordinating staffing needs, and implementing effective marketing and promotional strategies, PULP Spaces+ ensures seamless execution to maximize event visibility and attendance,” PULP said.
“PULP Spaces+ aims to create immersive and engaging experiences that leave a lasting impression on attendees. The team’s expertise and dedication guarantee that every event under PULP Spaces+ is unique and unforgettable,” the company added.
For merchandise preview and more info on the IU HEREH Pop-UP Store in Manila and PULP Spaces+, follow the new company on social media:
- Facebook: @pulpspaces
- Instagram: @pulpspaces
- Twitter: @PULPSpaces
- TikTok: @pulpspaces

