Get ready for a flavor-packed road trip across Metro Manila! Century Tuna, the go-to brand for delicious and protein-powered meals, is hitting the streets with its #ProteinFit Food Truck series — a fusion of K-food, fitness, and fun inspired by its global ambassador, Park Seo-joon.
The food truck makes its first stop on October 16 at Eastwood Citywalk in Quezon City, kicking off a mouthwatering tour that will also visit top lifestyle hubs across the metro.
At the heart of the experience is “PSJ’s Kitchen: Protein Picks by Seo-joon,” a special menu celebrating the Hallyu star’s passion for good food and balanced living. Fans can dig into Korean-inspired, protein-packed favorites such as the fiery Spicy K-Noodles — reminiscent of bibim-guksu or spicy mixed noodles — the hearty K-Tuna Sandwich inspired by viral Korean street toasts, and the crowd-favorite Tuna Kimchi Fried Rice, given a healthy twist, the Century Tuna way.
Each dish is crafted to strike the perfect balance between flavor and nutrition — proving that eating healthy can still be bold, satisfying, and fun.
Bringing back the energy of the Tuna Fuel Bar that debuted at Park Seo-joon’s fan meeting at the Araneta Coliseum last July 12, this new pop-up takes things up a notch with a mix of K-culture excitement and Century Tuna’s wholesome goodness.
From 10 a.m. to 7 p.m., guests can grab a bite, snap photos, and score exclusive Park Seo-joon merchandise with a minimum purchase. Fans can also personalize their own “Face of the Century” tuna can — a limited-edition collector’s item that lets visitors have their photo printed on the label, just like the star himself.
“With the #ProteinFit Food Truck, we’re showing that healthy living doesn’t have to be boring,” said Ray Guinoo, Marketing Director of Century Pacific Food Inc. “We wanted to bring together the idea of fun, healthy food, and K-culture so people can experience for themselves how delicious and exciting a protein-powered lifestyle can be.”
The #ProteinFit Food Truck series continues the momentum of the brand’s popular Superbods campaign, promoting fitness without compromise. With its delicious dishes, interactive experiences, and K-inspired flair, Century Tuna reminds everyone that staying fit can be both delightful, and rewarding.
Fans can experience the Customize-Your-Own-Can booth at Eastwood Citywalk on October 16–17 during the official launch.
If you can’t go to Eastwood, don’t worry. The #ProteinFit Food Truck is just revving up!
Catch it at:
- October 24–26 – Capital Commons, Pasig City
- November 6–8 – Uptown Mall, BGC
- November 13–15 – San Lorenzo Mall, Makati City
Don’t miss your chance to dive into bold flavors, capture unforgettable moments, and live the #ProteinFit lifestyle on the go — Park Seo-joon style!
Follow Century Tuna for updates:
- Facebook: @centurytuna
- Instagram: @centurytunasuperbods
- TikTok: @centurytunasuperbods
This article was written with the help of AI, based on a Century Tuna press release, and was reviewed and edited by the Hallyu Dorama team.