The much-anticipated “Law and the City Star Tour” made its only Southeast Asian stop at the iconic entrance of Pavilion Kuala Lumpur on August 10, drawing a massive crowd of more than 20,000 fans who came to witness the star-studded red carpet event.
Organized by CJ ENM Hong Kong and tvN, with support from the Hong Kong Tourism Board, Astro — a leading destination for Korean content in Malaysia— as media partner, and Pavilion KL and DADI Cinema as venue partners, the event marked the first time the on-screen couple appeared in Malaysia for a drama promotional tour.
The evening saw leading cast members Lee Jong-suk and Moon Ga-young charm audiences with warm greetings, pausing several times along the red carpet to interact with fans. Adding to the excitement, the duo joined a fun “chemistry game” with two lucky fans, heightening anticipation ahead of the exclusive finale screening.
A total of 260 fans and invited guests were able to attend the finale screening. Tickets were snapped up quickly — Astro’s in-app giveaway received more than 1,000 entries, while tvN Asia’s social media posts generated over 5,000 engagements in just 24 hours. The overwhelming response reflected the immense popularity of the hit Korean legal romance drama.
“Law and the City” consistently ranked as the No. 1 international drama on Astro. Following the success of the star tour, it also climbed into the Top 10 of all TV programs on Astro and recorded a significant increase in catch-up viewing via Astro GO, further cementing its status as a fan favorite in Malaysia.
During the press conference, which drew over 30 media outlets from Malaysia and Singapore, the two stars expressed their gratitude to fans.
Lee Jong-suk said, “The warmth from the fans has been incredible. I’m so grateful for this moment. I truly enjoyed my time with everyone and will be leaving with wonderful memories.”
Moon Ga-young echoed his sentiments, saying, “I was truly overwhelmed by the fans at the red carpet — it’s been a while since I felt nervous for an event. The warm welcome here has been unforgettable.”
Astro Chief Content Officer Agnes Rozario shared, “We’re thrilled by the strong support for Law and The City and the incredible turnout at the star tour. Korean content continues to resonate deeply with Malaysians, and at Astro, we go beyond delivering content — we create exclusive, money-can’t-buy experiences that bring K-fans closer to their idols. Our passionate fans inspire us to keep expanding our offerings and to bring them closer to the stories and stars they love.”
Mickey Ong, Senior Vice President and General Manager of CJ ENM Hong Kong, added, “This tour represents our continuous efforts to globalize Korean content. The overwhelming response in Kuala Lumpur truly demonstrates the universal appeal [of] Korean content. We are grateful to our Partners for making this Tour possible and will continue engaging with tvN Asia audiences.”
Sebastian Kim, Vice President of the International Content Business Department at CJ ENM HQ, stated, “We truly believe this Law and The City star tour will remain as a monumental moment in K-Drama history.”
“Since we clearly witnessed how culturally influential K-Dramas can be in the global market through this event, we will constantly strive to distribute well-made K-Dramas to our global fans and solidify our reputation as a global IP powerhouse,” he added.
Produced by CJ ENM, “Law and the City” portrays the everyday lives of associate lawyers in Seocho-dong’s bustling legal town. The drama follows Ahn Ju-hyeong (Lee Jong-suk), a ninth-year associate, and Kang Hui-ji (Moon Ga-young), a newly appointed lawyer, as they handle complex cases while navigating workplace challenges. Their relationship unfolds through present-day struggles and flashbacks, including scenes set in Hong Kong, where they first met. Filming took place at notable locations such as Victoria Harbour, Central, the “ding ding” tram, West Kowloon Art Park, and Chung Ching Street ArtLane.
In the Philipines, “Law and the City” is streaming on Disney+.
The Kuala Lumpur star tour is considered one of the biggest regional entertainment highlights of the year. Fans can catch more Korean content on tvN Asia and Astro.
This article was written with the help of AI, based on a press release from tvN, and was reviewed and edited by the Hallyu Dorama team.
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